One strong chapter beats three flaky ones.
The club's expansion is deliberate and slow. The brand is more valuable than the headcount of cities. Each new chapter needs a real human chapter lead, with AI handling everything that doesn't require a relationship.
Founding chapter
Porto.
Expansion order
- London — target Q4 2026
- New York — target Q1–Q2 2027
- Maximum one new chapter per quarter after the first three
Starting one
Any verified member can apply to start a chapter. Required:
- A named chapter lead and a named co-lead
- A committed first venue or host location
- Central team approval
The central team provides the playbook, payment infrastructure, brand assets, and the curated cause list.
Chapter lead responsibilities
The human work.
- Recruit hosts months ahead, including the relationship work that warm recruiting requires
- Secure venues
- Vet new members (with AI first-pass support, human final say)
- Run the event night: rules speech, toast, soft close
- Build and use the cross-chapter relationships
- Make judgment calls on edge cases (eligibility, guest patterns, room dynamics)
What the AI chapter assistant handles
- Drafts and sends invites
- Manages RSVPs and payment links
- Reminders and headcount confirmation
- First-pass screening of membership applications
- Recap drafting
- Donation transfer paperwork and proof posting
- Directory nudges and updates
- Content translation
- Monthly transparency report generation
The AI assistant is built and maintained centrally and delivered as part of the chapter playbook. Time commitment for the human chapter lead with AI support: 4–6 hours per month.
Quality control
Central team can pause a chapter that misses two events in a row, fails to transfer donations, or violates the no-pitch / no-recruit / no-media rules. The brand only travels with chapters in good standing.